Users will soon have a fresh option that enables them to lessen the volume of AI-made media appearing in their feeds. This initiative comes as the service revealed that it now features in excess of 1 thousand million content made with AI.
Testing and Rollout
This change is being tested over the next few weeks before a full-scale rollout. This development coincides with a rise in AI-generated material, driven by recent AI video creators.
AI Content on Other Platforms
It has been noted that nearly 10% of the quickest rising channels on a popular video site primarily display content made by AI. A considerable share of this output is classified as “AI slop”, a label for inferior, mass-produced content that is typically absurd or bizarre.
“We know from our community that numerous viewers appreciate content made with AI tools, ranging from AI artwork to informative clips, and we want to give people the power to increase or decrease of that, based on their own likes,” said a spokesperson.
AI on the Platform
TikTok announced that there are presently 1.3bn videos on its service identified as AI-generated. Collectively, more than 100 million pieces of content are submitted to the service every day, making AI-generated material a relatively small percentage of its total content library.
How to Adjust Settings
Viewers will be able to limit or boost the amount of artificial media they view by accessing the topic control setting in the app and selecting AI-made media. Additional categories that can already be adjusted under the tool cover news, fashion, cosmetics, and choreography.
AI Disclosure Rules
TikTok’s rules require content makers to identify convincing AI-generated content, and it forbids harmful AI impersonations of public figures or crisis events. Any realistic AI video that is unmarked can be taken down under its user guidelines.
Furthermore, the service will now add an artificially created watermark to content made using its built-in AI features, or flagged by an cross-platform project for spotting AI-generated material. This step is aimed to help prevent users from trying to circumvent the disclosure requirement.
Educational Initiatives
The company is also introducing a two million dollar awareness program for specialists and institutions to create educational content about responsible artificial intelligence. This project will assist non-profit groups specializing in training computer science.
Content Safety Approach
The video-sharing app has defended its content review process, amid controversy over proposals to lay off numerous content moderators in the UK. It is planning to cut hundreds of positions in its trust and safety team in the UK capital, with trade unions and online safety experts voicing alarm that humans are being replaced by automated systems.
A trust and safety lead clarified that people-led review would still have a role, but automated tools can protect employees by filtering out the most distressing content prior to it has to be seen by people. The platform stated a notable drop in disturbing and violent content handled by human moderators over the last 12 months due to reliance on its automated systems.
“We think that it’s essential to integrate people and machines to keep the platform safe,” the executive stated. “We’ll have staff as part of that process, but we additionally believe it’s extremely critical to reduce exposure to dangerous material as quickly as possible, which is where a significant AI assistance is making a difference operate efficiently.”
